You may be familiar with terms like “data mining” and “big data” and have an idea about what these terms refer to. But why don’t we look at the thing from a different perspective? In this post, we will look at data and analytics. We know that not all of you are analytics and data people… But it’s important to understand why these are important.
Data is the lifeblood of a business. As marketers, it is our job to get a hold of that data and generate insights from it. The better we do that, the better off we will be in terms of product development and marketing. Therefore, data and analytics are important for any business – not only for a business that’s just small. Data is one of the best ways to measure your success in your business. Successful companies are always improving and growing because they know what works and what doesn’t.
Whether you’re looking to improve your product or service delivery – perhaps make more money or cut costs? If you want to achieve any of these goals you should be looking at data and analytics. There are loads of data about your customers, employees, and more. Don’t waste this excellent opportunity to improve your business. Insights from data and analytics help you shape your marketing strategy and become a data-driven marketer.
There are tons of tools to help you do data analysis, but not all of them are easy to use, and many are pretty pricey. Here are five simple tools that can help you make the gathering, protecting, and analyzing your data easy and affordable.
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Five easy-to-use tools that can help you collect, protect, and analyze data.
Your SEO specialist.
SEO doesn’t have to be complex. If you’re looking for a tool that can help you with SEO for any skill level, no need to look further. Whether you’re a beginner or an experienced consultant, SiteGuru is useful for everyone. With SiteGuru, you get a full SEO audit that tells you exactly where you need to start to improve your rankings. Now you can get SEO success without knowing all the SEO details. It scans your website for thousands of SEO issues, and instead of hundreds of problems, it tells you what to fix to improve your rankings. By combining data from Google Search Console and Google Analytics, it also helps you monitor your SEO performance. SiteGuru will tell you which keywords you can rank for, which pages dropped in the search results, and how you can improve the click-through rate from Google.
Get a full SEO audit that tells you exactly where you need to start to improve your rankings
Improve your rankings and get more traffic. Get SiteGuru today!
Optimize processes with an AI-powered project management platform
Protecting confidential information is an afterthought. But the tools for doing so are too complicated and frustrating to use. Zero Trust security solutions, however, are embedded where you work, remove the need for passwords, and let you know exactly who is accessing your data. Don’t fret. We have a solution for you. Introducing Sealit — is a Zero Trust data protection platform that secures confidential emails and files in a single click, without passwords. Sealit lets you encrypt your sensitive emails right from your existing inbox with a single click, encrypt any file format using the desktop app for Windows OS, use biometrics like Face ID or Touch ID to open encrypted emails or files on your smartphone. You can also see a detailed overview of your data security on the summary dashboard.
Protect, share, and monitor your data.
Keep sensitive information under wraps. Get Sealit today!
Build better products with customer feedback and a product roadmap tool
If you’re like many companies, you probably get tons of feedback requests from customers. And you probably have a huge pile of surveys and bug reports that haven’t been dealt with yet. You need to get this data into a useful format that you can use to generate a product roadmap. But it’s hard to do this manually and even harder to share this data with your users. Meet Leanbe — a platform that helps you collect user feedback, make a data-driven product roadmap, and announce product updates. Leanbe lets you collect feature requests, product ideas, and feedback on a standalone page in your domain, create a product roadmap to communicate what’s being implemented and what to expect in the near future, sort and prioritize product roadmap items through filters and AI-defined scores, and a lot more.
Collect user feedback and feature requests, so you can build a helpful product roadmap and give your customers exactly what they want.
Prioritize what to build next with real data. Get Leanbe now.
Optimize your SEO strategy and analyze competitors with a robust toolkit
SEO is the best way to beat out competitors, but the software can be expensive and clunky. The features are either too complicated or not powerful enough. Wouldn’t it be great if there was one platform that could help you refine your SEO strategy, and scope out your competition? Say hello to SheerSEO – an SEO platform that helps you analyze and optimize your keyword and backlink strategies, as well as monitor your site health. With SheerSEO, you can track your website’s search result rankings on Google, Bing, and YouTube, and leverage historical data for your keywords, keep tabs on your competitors’ SEO performance, as well as your own website’s SEO health, analyze and track the performance of your backlinks, as well as your competitors’ backlinks, and a whole lot more.
Optimize your SEO and keep tabs on your competitors with advanced keyword research, backlink quality assurance, and site health monitoring.
Master your SEO strategy. Learn more about SheerSEO today.
Powerful business rule management—even for non-technical, business-only people
Get an intuitive way to build complex rules and create team-specific rule management spaces so your entire company can run more efficiently.
Work smarter by sticking to your rules. Get DecisionRules today.
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An effective upselling strategy is sending upsell emails. Here are some ways you can increase revenues from your existing customers: